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Leonardo DiCaprio just invested in the Bill Gates-backed veggie burger that...
Actor and environmental activist Leonardo DiCaprio announced that he is investing in the plant-based food startup Beyond Meat. In a taste test of the Beyond Burger, it didn't fool me for beef, but it...
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Silicon Valley's favorite veggie burger is about to hit a wave of controversy...
A handful of recent stories cite potential red flags about the safety of the Impossible Burger, a vegetarian patty made by Silicon Valley startup Impossible Foods, which has backing from Bill Gates....
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A Silicon Valley biotech hub that offers startups $250,000 in funding...
Silicon Valley's startup scene is highly competitive, with more than 33,000 existing startups and new ones sprouting up daily. Arvind Gupta is the founder of a fast-growing biotech incubator that...
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‘Harold and Kumar’ actor Kal Penn shares why he backed the startup behind...
Kal Penn, the actor who played Kumar in the 2004 cult comedy "Harold and Kumar Go to White Castle," now has a reason to return to the burger chain in real life. This week, the chain is adding Silicon...
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Burger King and Beyond Meat say plant-based burgers aren't eating into meat...
Beyond Meat, which filed for an initial public offering on the Nasdaq this week, found that 93% of Kroger customers who bought its Beyond Burger also purchased animal protein. Burger King's...
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Ex-Twitter CEO Ev Williams' VC firm just scored its first home run with the...
Obvious Ventures, founded by ex-Twitter CEO Ev Williams in 2014, is one of the largest shareholders in Beyond Meat, the creator of a popular plant-based meat substitute that just had its IPO. Obvious...
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We tried Burger King's plant-based Impossible Whopper next to the original —...
Burger King is rolling out the plant-based Impossible Whopper at locations across the US by the end of 2019. Executives say that the meatless Impossible Whopper is almost impossible to distinguish...
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Impossible Foods' and Beyond Meat's plant-based burgers aren't actually...
Fast-food chains are jumping on the meatless-burger bandwagon, making deals with companies that make plant-based "meat," such as Beyond Meat and Impossible Foods. While many customers assume that...
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How the Beyond Burger and Impossible Burger actually compare to traditional...
The Impossible Burger and Beyond Burger are taking the food industry by storm — but many people are confused about how their nutritional information matches up. We compared the Impossible Burger and...
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KFC is launching its first ever vegan fried 'chicken' burger in the UK
KFC has created a vegan version of its signature fried chicken burger. The "Imposter Burger" is made from meat substitute Quorn and is coated in the Colonel's Original Recipe herbs and spices, with...
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How the Beyond Burger and the Impossible Burger actually compare when it...
Beyond Meat's Beyond Burger and Impossible Foods' Impossible Burger have quickly become two icons in the plant-based "meat" industry. Both companies are constantly tweaking the burgers' recipes....
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Beyond Meat costs more than traditional meat, but data show consumers are...
Data from Nielsen analyzed by JPMorgan show that Beyond Meat retail takeaway sales remain high — but so do its prices. Industry watchers say that the premium prices of plant-based meat alternatives...
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Burger King is taking the Impossible Whopper national and says it's looking...
Burger King will roll out the Impossible Whopper across 7,000 locations nationwide on August 8. This comes after a successful test run of the plant-based burger that caused Impossible shortages at...
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The Impossible Burger is hitting grocery store shelves in a direct play for...
It's about to get a lot more possible to buy an Impossible Burger. On Friday, Impossible Foods' plant-based "meat" will make its worldwide grocery store debut at Gelson's Markets in Los Angeles. The...
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Costco will sell a new plant-based burger from a company that has a...
Costco stores will start selling a burger made entirely from plants in the next three weeks, a spokesperson for the plant-based "meat" company Don Lee Farms, confirmed in an email. The warehouse...
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Beyond Meat's CEO isn't selling any of his shares anytime soon — and thinks...
Beyond Meat CEO Ethan Brown told Bloomberg news that he's focused on the long term and isn't selling his shares anytime soon after their recent sell-off. The stock rose as much as 8% Wednesday,...
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I'm a beef eater, but after cooking three beef recipes with Impossible 'meat'...
The Impossible Burger is quietly rolling out in grocery stores across the nation. It's sold raw and in 12-oz packages and costs $8.99 in Los Angeles and New York. Impossible Foods sent me a sample of...
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Burger King is testing 3 new Impossible burgers at 180 locations in the US
Burger King is adding even more Impossible offerings to its menu. Starting this week, it's testing Impossible versions of classic kids' menu and value menu burgers.The chain's test introduces the...
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Plant-based 'meat' isn't always vegan or even vegetarian, and that's a common...
A vegan filed a class-action lawsuit against Burger King, TMZ reported on Monday, claiming the Impossible Whopper isn't vegan as advertised. However, the Impossible Whopper is not advertised as...
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I'm a former meat-eater who's always been skeptical of plant-based 'meat.'...
Plant-based meat alternatives are conquering fast-food and casual-dining markets.Burger King, White Castle, and Carl's Jr. are getting in on the meat-substitute craze with their own versions of...
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